Readers often ask me how they can help their favorite authors. I love to get that question because it is so very easy to help your favorite authors.
3 Tips for Successful Radio Interviews
I’ve had periods of high intensity promotion surrounding a book’s release where I’ve participated in a couple radio interviews a week. Radio is a format I really enjoy. Think about it, no one can see if I’ve got make-up on and I don’t have to go anywhere. They can’t see how messy and jumbled my desk is. Radio also keeps …
5 Tips to Tailor Social Media
Social Media. I know…I’m cringing with you. There is so much pressure on writers to have an ever-growing social media presence. If you want to have a writing career, whether as a traditionally published author or one who publishes your own books, you have to become comfortable telling the world about them. After all, a book isn’t really a book …
To Brand or Not to Brand…
One of the things I do as I read multiple books from an author is try to evaluate what promise that writer is making to readers with each book. As they write one more book, they’re making an addition to the promise…or breaking the promise and potentially losing readers.
5 tools I use for Social Media Efficiency
One question I am asked periodically is how to make sense of the immense pressure on authors to build a platform. Many people will tell you the best marketing an author can do is to write the next great book. That’s so true. Here are five tools I use to be more efficient.