One of the classes I developed at Krannert was Persuasion & Communications. One lens I use as I teach these Masters of Marketing students is the Story Wars by Jonah Sachs. He uses the mythological construct of the Hero’s Journey for marketing purposes. You can watch a short video on it here: Then I transition to talking about how great …
Click here to listen to the full episode! Book Talk: Becky Wade It is so much fun to introduce you to my friend Becky Wade today. Fun fact about Becky’s books? I adore them – literally launch to the top of my TBR pile with each release….but I can let my 13-year-old read them. She may inhale them in a …
This week I turned in final grades for my day job — professor at a Big Ten University. I have to say the big exhale I felt as the last one was entered was fantastic. This summer I’ll do a little research and developing new classes, but I plan to read and write. A lot. First up on the writing …
Book Talk: Sarah Sundin From the moment I met Sarah, we connected over our shared love of World War II history. Then we had the fun of writing a Christmas World War II collection with Tricia Goyer. I’ll never forget showing Sarah all over my hometown as we plotted the collection. Sarah writes hands down some of my favorite WWII …
Book Talk: Rachel Hauck Rachel is one of those friends that I can always count on to brainstorm plot twists or pray. It’s a great combination actually. We’ve also been roommates at several ACFW board meetings, which allows for the roots of friendship to go deep. I was thrilled when she agreed to come on the show to talk about …
Book Talk: Janine Rosche I first met Janine at ACFW in Grapevine, Texas. She is effervescent and asked if we could go for a walk one morning. I love to exercise, especially as a way to manage my stress at conferences, etc., so that was an easy yes. An hour later I realized how much we had in common. We …
Book Talk: Toni Shiloh I’m thrilled to introduce you to my friend Toni. She is the author of souful romance, and I have really enjoyed the novels I’ve read. The night we talked was right before the release of her novel An Unlikely Proposal. I think you will enjoy our conversation about romance, heroes, and so much more. Be sure …
Book Talk: Rachel McDaniel Y’all I had so much fun getting to know Rachel McDaniel better in this episode. I had red her novels The Red Canary and Above the Fold. We’d also connected a couple times, but this half hour was filled with so much joy! And if you follow her online at all you know she has a …
Book Talk: Bethany Turner Welcome to the inaugural Book Talk. It is so fun that Bethany Turner is my guest. She writes Christian romantic comedies — she’s one of those effortlessly funny gals. Her tagline says it all: tackling the thorny issues of life with humor and insight. Her books are laugh out loud funny with all the emotions. In …
What’s the first part of the book you read? Is it the back cover? The first chapter? Maybe it’s the back of the book so you can learn why the author chose to write a book that involved whatever issue they did? Finding truth in a fake news world? That’s the ? in Flight Risk by @cara_putman + #giveaway Click …