Operation Libraries

Cara marketing tips 27 Comments

Updated: Because the Shadowed by Grace sale has ended, I’ve added more ways to enter. You can now enter by sharing the following image as well: The Rafflecopter form has been updated with new ways to enter, so be sure to take advantage of those! Thanks for participating in Operation Libraries! I hope you’re having fun with it. Breaking news! …

Marketing 101: What Matters to You?

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This month I’m working on some of the marketing pieces for Shadowed by Grace, elements you’ll start seeing in the next weeks as we race toward the December 15th early release date. Next week we’ll shoot a couple of behind the scenes videos. I’ll be uploading all kinds of supporting images to Pinterest. I’ll write lots of blog posts that …

Pinterest: A tool in a writer’s toolbox?

Cara marketing tips 8 Comments

Let me start by saying, I love Pinterest! As a visual person who likes to pretend I’m organized, it’s been a great way to capture things I see online that I don’t want to lose. I always fun inspiring recipes, craft ideas, etc. Pinterest can be a great resource on several fronts. I don’t have ROI (Return on Investment) data …

Writing Book Reviews: Post Two

Cara marketing tips, reviews;, writing 7 Comments

Writing reviews — even short ones! — are a great way to help your favorite authors. Research continues to show that word of mouth is a huge way that people discover books and authors. So as requested, here is a second post on how I write reviews. Here’s also a short list of the places I routinely try to post …

Writing Book Reviews: Post One

Cara marketing tips, reviews;, writing 11 Comments

Earlier this week, some folks on Facebook asked me to give tips on writing reviews. I’m always glad to help people feel more comfortable spreading the word about books they love. Even better, I  have a couple of posts from gulp 2008 that are exactly on that. So here you go! It really is easy to write reviews! I’ve never …

3 tips for using PicMonkey

Cara marketing tips 2 Comments

One of the things I love about conference is learning about new tools and techniques. My friend Tricia Goyer is brilliant at making social media easy. While we were at ACFW, she told me about a website that lets you turn photos into postable images with text. I’ve always wondered how people did that. I’ve just started playing with it, …

Booksignings: worth doing?

Cara marketing tips, speaking, writing 6 Comments

Booksignings are something authors love to do or hate to do. There seems to be very little middle ground. Saturday I had one at a new-to-me store, Open Door Bookstore in Terre Haute, Indiana. Why would I drive two hours to sell a few books? 1. I want to support the local Christian bookstores. I didn’t know this ahead of …